There is egg-on-face at Somerfields supermarkets and their ad-agency Brando over an embarrassing error in an Easter press release which contained the following gaff:
“ Brits will on average be enjoying over 3.5 eggs each over the Easter weekend alone. But over a quarter don’t know why handing them out symbolises the birth of Jesus. . . .”
Full story is on The Timesonline here.
Happy Christmas everyone!
What's idiotic about that? I can't see the egg connection either, despite being a churchgoer.
ReplyDeleteErr.. the egg connection isn't the silly bit - it's the fact that Sommerfield's whilst lamenting ignorance - suggested that Easter was about the *birth* of Jesus, when the death and resurection might be slightly less um... Christmassy?
ReplyDeleteThe egg connection is pretty tenuous though - I was interested that Somerfield tried to do a connection between eggs and the resurrection at all even if it was third attempt. There's the rolling egg symbolising rolling stone away from cave theory -which is what was being peddled at school last week, but as far as I can make out eggs come from pre Christian fertility stuff and rolling them started (in Scotland at least) with Beltane. Though it's a bit hazy. Easter is a mixture of spring celebration with added resurrection for Christians, so it's a pretty inclusive mishmash as far as I can see.
ReplyDeleteAnyway, why is it celebrated on the first Sunday after the first full moon after the vernal equinox? Or have I got that wrong?
Can't remember - I could look it up though....
ReplyDeletehttp://en.wikipedia.org/wiki/Easter
ReplyDeleteThanks. Not sure I can get my head round an ecclesiastical full moon.
ReplyDelete